The average website conversion rate is 2.35% ( Wordstream ). This metric is derived from data from different niches, so it’s important to understand the specifics of your vertical. However, it’s a good starting point to set a benchmark for what you should aim for. If your website’s CR is already hovering around 2-3%, you’re on the right track. Also, in the bar chart below, we can see that the top 25% of websites have a conversion rate of at least 5.31%, and the top 10% have a conversion rate of 11% or higher. This is almost five times higher than the average.
General CRO statistics
The average mobile conversion rate is around 1.53% afghanistan telegram data compared to 4.14% on PC ( Statista ). One reason for this low mobile conversion rate could be the nature of the device. It’s difficult to type on a small screen, and users don’t want to waste time filling out a lead form or entering their payment details.
The average conversion rate for Facebook ads across all industries is 9.21% ( Wordstream ). Since this number varies by industry, we recommend not using it as a guide to your own ad performance. For example, fitness ads on Facebook convert at 14.29%, while retail ads convert at just 3.26%.