Changing media consumption and reformatting geography

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When looking at media consumption from a gender perspective, two patterns can be identified. Women generally consume more television and content on social networks. Men, on the other hand, consume more video content, particularly on the YouTube platform, as well as various radio formats, including online radio. Women are also very interested in blogger content. Thus, if your product is more targeted at a female audience, placing with influencers and using bloggers can become an integral part of your brand promotion strategy.

This analysis highlights significant changes in media bulgaria telegram data consumption, highlighting the growing influence of digital and the gender divide in content consumption. It is important to consider these trends when developing a media strategy and choosing platforms for brand promotion.

Considering the geographical aspect and types of settlements, it can be noted that the situation has changed in line with previous trends.

Changing media consumption and reformatting geography

In large settlements, there is a significant decline in television coverage. It has lost popularity and is now even outside the top two media channels. Social networks and streaming video have become more attractive for media consumption. In smaller settlements, the dynamics are similar, but the decline in television coverage is smaller, perhaps due to traditional views on media consumption.