The benefits include: With your own affiliate software, for example, you don't have to top up your credit and there are often no ongoing costs either. By no longer having to pay 30% to the network, you make more profit (or can offer affiliates a higher commission). You also don't have to give out any data to a network, which is also important from a data protection point of view. By using your own URL in the affiliate links, you are also doing something for search engine optimization. Overall, you are a bit more flexible.
However, the following disadvantages must also be argentina phone number example considered: You need a lot more technical know-how to set up and maintain the software. You usually only notice how good the software manufacturer's support is when problems arise. You are on your own when it comes to finding affiliates for your own affiliate program. Affiliate software is not cheap. The purchase costs are incurred up front. It is very important that the accounting and payment of the affiliate commissions must then be carried out by the customer themselves.
This takes a lot of time, not to mention cancellations, etc. A third option is SaaS (Software as a Service). There is more freedom here, but many SaaS providers now also take over contact with publishers and offer payment services. So this can be a good middle ground, but I have no experience with it. Affiliate network or affiliate software? As you can see, there is no easy answer to this question. You should look closely at the pros and cons and decide for yourself what is most important to you. I have decided to use a type of affiliate network for my eBook partner program because I want to avoid technical problems and billing costs. It is Digistore24 .