Organic does not generate

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This strategy can be divided into two categories: organic traffic and paid traffic. Organic traffic is one in which the company does not need to make a direct investment for the content to reach the reader. In other words the blog In other words, the blog visitor searches for a keyword and reaches the content, which is well ranked in Google search results.

The user may also have clicked on your link that was shared by job seekers data someone or suggested in another text. Google results pagePaid trafficIn the case of paid traffic, it is achieved with an additional investment from the company so that its content gains prominence on social networks, websites and search engines that its target audience frequents. the options for promoting paid Among the options for promoting paid traffic, we have Google Adwords, Facebook Ads and promoted posts.

Google search with list of adsIt is important to understand that both types of traffic are valuable for the business. additional costs for the company and is a reflection of genuine engagement with the content. Paid traffic increases the reach and visibility of the post, in other words, it causes that post to be presented to a greater number of search engine and social media users.