User testing and telephone survey

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Point 2 is a great way to see how a specific idea would actually work in practice:

The fact that the competition has something on the web does not mean that people are really looking for and needing it. It is easy to slip into comparison and the desire to have a better website than “the others”. However, if we do not compare the reasons, simply copying specific elements could lead to more harm than good. User testing and telephone surveys of current and potential customers of a specific project bring direct answers to the question of when a client chooses a competing website and, most importantly, why. You can find out everything among the current, future and former customers of the website. This will help you:

Detect whether the customer is getting lost on the website
Find out what information he is really interested in
To know the true motives of his decision
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How to measure a competitive website?
Comparing competing websites takes many hours of work. For example, we can find out how the competition uses organic search and therefore how well its SEO is done. How its metadescriptions are written and what overseas chinese in australia data arguments it uses in them. Or how much traffic it generates. Marketing tools such as Collabim, Marketing Miner, Ahrefs, Screaming Frog, SimilarWeb and others will be useful for answering these questions.

Collabim holds a special place among tools for monitoring competitive websites . A tool that helps facilitate project management, and for some, even deciding which part of competitive websites is worth inspiration. Collabim can monitor your website's positions for given keywords for both Google and Seznam. It compares your website with your competitors and thanks to this you will find out how you are doing in the natural search results compared to your direct competitor. This will help you determine your next marketing strategy.

We couldn't fit more details into the text, but you can find them in our webinar How to Analyze Competition , which you can listen to for free.

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