Google Tag Manager and Google Ads

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The third trend is the integration and cooperation of Google Tag Manager with Google Ads. I see how the functionality in this area is developing. The main idea is that previously Google Ads imported conversions from Google Analytics. You synchronized Google Ads and Google Analytics, and conversion data was transferred from analytics to Google Ads not so often and not instantly, but after a certain period of time. Now, with Google Tag Manager, you can transfer conversions not only to Google Analytics, but also directly to Google Ads instantly when they occur.

This is very important, because Google Ads receives bangladesh telegram data data much faster and can use it to optimize conversions. Speed ​​​​plays a decisive role here. Therefore, now you can transfer more information, and not just the fact of conversion, for example, information about the user's email or phone number, which allows you to use more advanced capabilities for contextual advertising.

4. Protection of personal data of site visitors

The fourth trend is the protection of personal data of site visitors. You have probably heard of GDPR and, perhaps, Consent Mode. This is because GDPR is a law adopted in Europe to protect users’ personal data. It gives users the ability to control their data, including allowing or prohibiting websites from using cookies. This is important because cookies can be used to track users across the Internet and even use their personal data without their consent. However, most people do not understand what exactly they are consenting to when they accept a privacy policy. This problem is especially acute in Europe, where analytical data cannot be collected without users’ consent.