These elements will help you

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Evaluating the request. Often, clients will ask you to acquire a certain number of new customers in the next quarter. This is a business request that is certainly worth considering. However, it is important to understand the basis for this request. For example, if you currently have 2,000 customers and you want to increase that number to 10,000 in three months, you need to assess whether this growth is feasible.
Market analysis. Assess whether there is potential for this growth in the market. Is the market expanding or contracting? If the market is not expanding, you will have to take some customers away from your competitors. Think about what advantages or “teeth” your offering has to do this.
Create a realistic plan. Based on your market analysis and belarus telegram data your offering, create a plan that is realistic and achievable. This will give you a better idea of ​​how and where you will attract new customers.
The role of digital. Determine what digital marketing can specifically provide to achieve your goals. Will digital marketing be the primary channel, or will you allocate resources between digital and other advertising methods? It is important to understand what portion of the total query pool you can realize through digital.
Collaborate with experts. After defining the role of digital, contact specialists like me or Artem to clarify what you can expect from digital marketing. Determine which products and strategies can be most effective for your case.
Establish KPIs. Clearly define key performance indicators (KPIs) that will allow you to measure the achievement of your goals. KPIs should be specific, measurable, and realistic so that you can track progress and adjust your strategy as needed.
3. Channels and creatives
Channel and creative selection is the third key aspect in planning marketing campaigns. Here are some things to consider:

Determining the type of demand. For each product, it is important to understand whether you are focused on gathering demand (warm traffic) or working with a cold audience. This will help you choose the appropriate channels and strategies. For example, on the search network you work with people who already have a formed demand, while on social networks you try to attract the attention of new users through banners and ads.
Comparing channel performance. It is known that the search network is usually more effective for products with established demand. However, for some products and areas, advertising on social networks can be even more profitable. For example, working with cold traffic on social networks can give a better result in terms of cost of sale compared to overheated search queries.
Customer Journey. Many banks use mobile apps (apps), and it’s important to consider how you build the customer journey. Ask yourself: does the user go to the website and then to the app, where their interaction ends, or do you send them straight to the app? If you first send the user to the website, which then leads to the app, do you have events set up to track all stages of the interaction?
Optimize the user journey. Assess whether your customer journey is optimal. Depending on whether your product is focused on hot or cold demand, you may be able to use different strategies. Make sure that all stages of the user journey are thought out and configured according to your goals.
Effectively set up marketing campaigns and achieve better results, regardless of whether you are working with hot or cold traffic.