Marketing and sales teams are constantly faced with the challenge of proving that they are really worth their money, after all, unlike production, they only generate profits indirectly. Leads have become a fixed metric for this.
In many companies, sales and marketing automation are seen as two completely separate areas with completely independent goals. Of course, on the one hand, it cannot be denied that there are fundamental differences between the two and that the respective automation strategies should also reflect these differences.
that sales and marketing have to work together to generate really good leads.
Typical lead conversion rates are between 1 and 20% . This means that at least 80% of your leads will never generate sales. According to Hubspot, the most common cause of these performance issues is poor lead nurturing. But australia telegram data what if your marketing team had the ability to pass only the most promising leads to sales?
This is where the right marketing automation software comes into play. The right software has a feature that benefits both sales and marketing: lead scoring, i.e. a qualitative assessment of leads.