Tools to personalise customer experiences

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Optimizely: It is an experimentation platform that helps sellers optimise their websites and apps through personalisation and A/B testing. It easily integrates with varying marketing tools and data sources to provide real-time personalised content as per customer behaviour. Sellers can create personalised experiences for customers as per their different sectors to improve conversion rates and customer satisfaction.

Podium: It is a customer interaction platform that helps businesses and brands manage their online reviews, collect feedback, and communicate with customers. Podium helps sellers engage customers in a personalised manner vietnam phone number list while addressing their needs and issues.
Dynamic yield: It is a comprehensive personalisation platform that helps deliver customised experiences across apps, email, and the web. It recommends products on the basis of customer preferences and behaviour while increasing customer engagement and sales.

Adobe Experience Cloud: It is a holistic marketing tool that is designed to deliver personalised customer experiences through different channels. It has powerful analytics to understand customer behaviour, conducts cross-channel marketing, and provides AI-driven insights for targeted personalisation. With the help of the Adobe Experience Cloud, sellers can create a whole customised journey for customers while increasing sales and gaining loyalty.
Segment: It is a customer data-based platform that helps sellers collect data for personalisation. It has multiple useful features, like data integration from different domains of a single customer, user segmentation as per customer behaviour and preferences, and integration with different marketing tools to improve customer engagement, increase conversion rates, and deliver personalised experiences.