Make your emails short and sweet
Long emails can be overwhelming. If you try to mention every product in your offering in a single email, your subscribers will simply click away.
Try to focus on one idea per email. If you send one email per week, you can quickly inform your subscribers about your best products. Just focus on one at a time.
6. Ask questions
Do you like it when someone asks you for your opinion on a topic? If you're like most people, the answer is "Yes."
We like to know that someone else appreciates our service and expertise. We also appreciate it when a brand offers us an answer to a question we don't know the answer to.
Check out this email from Muse :
email marketing e-commerce – ask interesting questions
Short and sweet, right? The email offers three answers to three career - related questions .
You can do the same with ecommerce email marketing:
Which dishwasher is right for you?
How can you find dog clothes that fit?
Which gemstone suits your personality?
Such questions immediately arouse curiosity.
Or, if you're asking for input from your customers and prospects, you can ask questions like:
What product would you like us to make next?
Would you be interested in X?
Do you prefer free shipping or discounts on packages?
7. Create a sense of urgency because it works
Urgency almost always works. It gets us excited about the offer and compels us to take action.
Use urgency and let people know that a deal is on the table, but only for a short period of time. If possible, include a deadline, such as “for the next 24 hours only” or “act by June 5th.”
8. Get your ecommerce email timing right
Try sending emails at different times of day and on different days of the week. Don't rely on advice from other companies, as your audience may be different.
Maybe your subscribers are more likely to act on Fridays because they just got paid. Maybe most of your investor database audience checks email first thing in the morning.
The only way to find out is to test.
Attractive contextual images can significantly increase conversion rates. Just consider this email from Overstuffed .