A clean list is a healthy list. If you're letting your email list grow without pruning inactive subscribers, you're doing yourself a disservice.
Clean up your email list at least once a quarter. If it's extremely large, do it once a month or even once a week. You can't clean up too often.
5. Prevent your emails from being caught by spam filters
Spam words are the death knell for an email marketing campaign. If you don't want Gmail, Yahoo!, Outlook , and other providers to send your emails straight to users' spam folders, avoid words that trigger spam filters.
Words like free, zero percent, code, and no money down are all deal breakers. Stick to casual, engaging language.
6. Use catchy email subject lines to get good email open rates
My best tip for writing catchy email subject lines is to experiment with language. Open a thesaurus and find new words that express the same things.
Consider this email subject.
Free Webinar Today: Overcome Your Day
The wording here is unique. It could say, “Free Webinar Today: Time Management Tips,” but it doesn’t. The word “conquer” is a better synonym for “manage,” and it creates an impression of intrigue about the webinar’s content.
7. Conduct A/B tests to find out when is the best time to send emails
Run A/B tests to find out when is the best time to send your emails
A/B testing is worth its weight in gold. Try different days and time frames to find the best time to send emails.
Maybe your audience is most likely to open your emails if they receive them during their lunch hour or right after the workday. Maybe they check their email in the morning and are happy to see a surprise from your brand.
Customize the email subject line
There's nothing better than being a little personal. Simply adding the subscriber's name to the subject employment database line can increase open rates.
Why? Because it feels more intimate to me. And people naturally respond to the sight or sound of their own names.
Instead of writing a promotional email, consider writing a letter as if you were addressing a friend. Write in a casual tone and keep the subject light. You can even share a secret about yourself - like a time you failed or a problem you're struggling with.
When you're willing to be personal, people look forward to your emails. They know you're not just going to spout the same marketing nonsense that everyone else is writing.