For example, let's say half of your email subscribers move your latest email to their spam folders. This tells the email client that people consider your messages to be spam, and your future emails will likely be redirected.
Additionally, if your email service puts you on the same server as a company that consistently spams its audience, you could become collateral damage. The email client sees that you're sharing a server and worries that your messages might be considered spam too.
You can't control every factor, so make sure your emails aren't considered spam based on your own behavior. Only send messages to people who have subscribed to your email list, avoid trigger words , and don't overload your emails with images.
What are some best practices to prevent your emails from being sent to spam boxes?
The best thing you can do for your opt-in email marketing campaign is to create emails that your audience wants to read. That's it.
Based on what you know about your target customer, write emails that engage, delight, and inform. Don't worry so much about conversions; focus on value.
If you use words like free, purchase, order, and cash, you could end up in spam boxes. Similarly, if you're constantly about sales, people are more likely to mark your messages as spam themselves.
Many marketers mistakenly conflate single opt-in and implicit opt-in marketing. They are actually two different animals.
An implicit opt-in occurs when someone registers for an event or download on your website, such as a webinar advertising database or lead magnet. At that point, you have obtained the prospect's email address.
If you use an implicit opt-in strategy, you add this email to your database. The prospect will start receiving marketing messages, even if they just wanted to attend an event or get your attention.
What are the main risks of implicit login?
Consumer definitions of spam are often much broader than legal definitions. In fact, they usually boil down to one statement: "I don't want this email, so it's spam."
You want to avoid getting caught in that trap.
Implicit email marketing with implicit opt-ins puts you at risk of being canned as spam because there was no real understanding between you and the prospect at the time they opted in. In fact, the person didn’t opt in at all – he or she just wanted what was on offer.