Your audience is more likely to click on your CTA when they know what they can get out of it. This is different from simply offering an incentive because it highlights the specific benefits of the incentive being offered.
You can go the extra mile by highlighting its benefits. For example, financial planners might offer a free consultation to help analyze a client’s financial situation for proper financial planning, or business consultants might provide a free session to analyze a company’s challenges.
A free consultation won’t be perceived as valuable, even though it’s free, if it doesn’t address your target audience’s pain points or offer a benefit or two.
Give your audience a reason to take advantage of your incentive to increase conversions and boost engagement.
The image below shows a sample example of how to highlight the benefits of an offer.
credit score check
Image via Clutch
Provide reassurance
Your audience may have doubts or concerns that are preventing them from taking action or purchasing from your company.
To solve this problem, your CTA should provide reassurance in the form of guarantees, trust signals, and clear, supportive language that reduces fear and builds trust among your audience.
Clear and reassuring calls to action can create a more positive user experience, thereby increasing conversion rates and brand loyalty.
Examples of assurances in a CTA are “30-day money-back guarantee” or “No credit card required.” These examples reduce any potential risk perceived by the user.
A money-back guarantee shows the user that they have nothing to lose. Meanwhile, not requiring a nurse database customer’s credit card upon signup reduces the commitment requirement, making it easier for users to take the first step.
A/B test your call to action
This strategy is important for optimizing the effectiveness of your call to action and increasing engagement rates.
This method involves choosing the CTA element you want to test, creating two or more variations, and testing them simultaneously with different audience segments.
A/B testing your calls to action will allow you to determine which version performs better, allowing you to make data-driven decisions that will increase the impact of your call to action.