Automation capabilities make it easy to provide targeted

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A key feature of email marketing campaigns is the opportunity for automation. With the advancement of technology over the years, brands can now set up automated workflows when running email marketing campaigns.

Automation in email marketing has made lead nurturing easier for businesses. For example, welcome emails, follow-up series, abandoned cart emails , and other types of emails can be automated.

This helps businesses engage customers at different stages of the buyer’s journey. Additionally, customer segmentation becomes easier through email marketing.

content based on previous email subscriber behavior and preferences.

For example, if a customer has abandoned their shopping cart, lithuania phone number list an automated abandoned cart sequence can quickly provide content that can encourage the customer to complete their purchase.

8. Scalability
Lastly, email marketing is highly scalable. It is one of the marketing strategies that is suitable for small, medium, and large businesses.

Even as a small business with a limited budget, you can customize your email marketing to fit your business needs. As your business grows, you can gradually scale your email marketing campaigns to meet your changing business needs.

In addition, email marketing is suitable for handling a large number of prospects and customers for large-scale businesses. Email marketing is perfect for expanding global reach effectively.

What Do You Need to Start Email Marketing?
Email marketing is one of the basic marketing channels and mastering it is a good step on how to become a digital marketing expert .