Consider using dotted lines to guide your visitor from your pop-up headline to your body copy to your call to action . The lines will guide your visitor from one important element to the next, just like when reading your page copy.
Animations like those available with Hello Bar can also prove to be very useful.
You can have an exit popup from one edge of the screen. You can also use a “wiggle” CTA button to grab the visitor’s attention.
While too much animation is likely to annoy your potential customers, using subtle animations can draw attention to your offering and compel visitors to pay attention. This is especially important on mobile devices, where screen space is limited and you have to make every element count.
Social media has become an integral part of selling any product or service. When you integrate social media into your website or blog, you create a sphere of influence for your brand.
Remember, website visits aren't the only traffic you should be concerned about. You want people to like your Facebook job seekers database page, read your tweets, and view your latest Instagram posts. They should become part of your community.
To grow your following and reach a larger audience, use exit pop-ups to promote your social platforms. Which ones do you use most often? Which ones are best for driving traffic back to your website?
The great thing about social media badges is that (almost) everyone recognizes them. They're like the Google or Apple logos - almost universally understood.
And that's good for your brand.
People often don't look for ways to follow companies on social media. They follow brands, but only if they are explicitly asked to do so.
Maybe you’ve been struggling to attract Twitter followers or maybe your Instagram account isn’t getting as much engagement as you’d like. Your exit intent popup can help.
In a pop-up window, specifically ask visitors to follow you on Twitter, like you on Facebook, or take some other specific action. All they have to do is click to fulfill the social contract.
If you tell them what they'll get out of the deal—like special promotions or expert insight—you'll grab them even faster.
15. Suppose Close
Trust is a big part of marketing, but it's not the only part.
In sales, when you anticipate a close, you enter every conversation with the assumption that your prospect will inevitably buy your product. You can do the same with your website.
Many marketers think that “presumption of closure” means an overdose of self-confidence and conceit. Nothing could be further from the truth.