From influencer to nanoinfluencer

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Personalization in Marketing - Heatmaps
Source: Crazyegg

In the screenshot above you can see which points the reader focuses on, therefore, it helps us determine which part of our web pages we should focus on in terms of design.

Heatmaps have become much more popular as marketers are leaning on relevant content to attract potential customers .

But also because they allow us to know certain important details:

Knowing at what point users stop reading, therefore you measure engagement.

Where are they clicking or if they are clicking where you thought.

You can measure attention because it allows you to know germany phone number list which formats people pay the most attention to, which formats distract the reader, and which headlines work best.

A long list of questions you can answer that will help you improve the user experience.

Using heatmaps and A/B testing, we created a great team to determine the best design to make our users and leads feel comfortable and have a personalized website.

Influencers have been great allies in charting a path that allows us to walk “one-on-one” with potential clients in the way they have been asking: ordinary people with real problems and not as a number.

To this we must add the spontaneity of these figures who quickly make real connections with their community.