Use the IP marketing tool to influence the conversion of existing customers. By reading a list of existing customers into an IP marketing tool, it becomes possible to receive a warning immediately when an existing customer visits the website. The behavior of the existing customer on the site gives an indication of whether there is an upsell opportunity, for example, or whether the customer is going to say goodbye. The behavior of the customer can be a reason for a contact moment. Perhaps you can generate additional income or prevent potential loss of turnover.
By combining IP marketing and marketing automation you will achieve the following measurable results:
Improved conversion rates. Visitors who were previously anonymous can now be identified as potential new customers.
Lowering the cost of generating a Sales Qualified Lead. You need less time to find the lead.
Increasing cross-sell and upsell results with existing customers.
Various IP marketing tools
In the Netherlands, there are several IP marketing tools available, whereby the power of the tools also differs. Some tools are specialized in Dutch companies, other tools are specialized in multiple countries, but then at a somewhat higher level of detail. This mainly concerns American suppliers. Relevant questions for foreign IP marketing example of whatsapp number in philippines tool suppliers are how the helpdesk is organized and the quality of the recognition.
In addition, there are other differences that are noticeable:
Look and feel. These differ per tool and with that also arises a difference in clarity and flexibility of the available information. That is in any case an aspect to take into account when choosing such a tool.
Percentage of recognized companies and their reliability. Not every IP address is recognized and not every IP address is linked to an organization. Some suppliers use the database of the Chamber of Commerce as a basis and supplement this with a number of other more or less common databases in the Netherlands. Another point of attention here is to what extent the supplier is able to exclude hosting parties from the result. This is to prevent contamination.
The ability to add tags and triggers to get signals and make selections.
The integration with CRM tools. Not every IP marketing tool currently has sufficient possibilities for this. This is a point of attention, because the leads generated from the IP marketing tool must ultimately be followed up in the CRM system.
Importing address lists. When an IP marketing tool has this capability, you can import lists of existing customers. Then you could also receive an alert immediately when an existing customer visits the website.
The price. This varies and in most cases depends on the functionalities used and the number of website visitors.
Dutch tools
As indicated, there are now also several IP marketing tools available in the Netherlands. A selection of Dutch suppliers.