Google recently announced that RankBrain is Google’s third- largest ranking signal . It’s becoming increasingly important.
In today’s guide, you’ll learn everything you need to know about Google’s RankBrain algorithm. Let’s get started.
What is Google RankBrain?
RankBrain is a machine learning AI algorithm that Google uses to rank search results. It also helps Google process and understand search queries.
So: What makes RankBrain different?
Before RankBrain, 100% of Google’s algorithm was morocco mobile database hand-coded. So, the process went something like this:
Google Engineers
Of course, human engineers still work on the algorithms. But today, RankBrain also does its thing in the background.
RankBrain process
In short, RankBrain adjusts its algorithm on its own.
Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority, and more.
It then looks at how Google searchers interact with the new search results. If users prefer the new algorithm, it stays. If not, RankBrain rolls back the old algorithm.