Good content marketing work is essential to promote an e-commerce in order to bypass the logic of Google ads and work on a very different level.
That is, organic positioning. Not all searches performed by the thailand phone number list public are linked to commercial intent: in some cases, your potential customers are not looking for specific products present in the product sheets of the e-commerce. But they need tutorials, instructions, lists and lists of useful resources.
e-commerce blog
All this can be solved thanks to the presence of an internal company blog. Which you must feed with a series of informative articles, not directly linked to your online sales activity but capable of giving value to the potential customer. All this is fundamental in local e-commerce .
Do digital PR for e-commerce
It has been suggested several times not to use the company blog for commercial communications. Such as those related to the launch of a new product or a collaboration with an industry partner . So, how to advertise an e-commerce on this front? The right answer is in digital PR.
You need to work on the media that are useful to reach your audience and communicate the right information to publish articles, news and agency launches. The coverage can be local, national and international and you can work, if you want, also on a good link building activity to obtain virtuous mentions with hyperlinks. Which are always useful to complete SEO optimization.
Must Read: What is Marketing Mix for Small Businesses
Sponsor on Facebook and Instagram
Among the various web marketing strategies for e-commerce we must always remember that promotion passes through social networks. Especially if we talk about advanced solutions such as Facebook and Instagram. On these platforms you can activate advertising paths capable of maximizing all your proposals.