Conversion rate: Your campaign’s conversion australia contact data rate can give you more perspective on the performance of your direct mail campaign. While a response rate can tell you how many people signed up for a free trial or a promotion, the conversion rate can tell you how many of those people became paying customers
Cost per acquisition: To calculate this metric, you can divide the total campaign cost by the number of orders you received. By doing the same calculation across your other marketing channels, you can directly compare each campaign and find out which was the most cost-effective marketing method
Lifetime value: This tells you how much revenue you can expect from a customer during their lifetime. The longer a customer makes purchases from your company, the higher their lifetime value
ROI: As with email marketing, ROI is incredibly important in analysing the effectiveness of a direct mail marketing campaign. To calculate your ROI, take your revenue and subtract the total cost of your campaign. Then, divide that number by the campaign cost
Once you’ve analysed all of this data, you should produce a report that contains the key highlights in the form of a take-out that can inform key stakeholders and non-digital specialists.