Also read: 7 digital topics & reading tips to dive into the new year
The active method: location-based notifications
Sending location-based notifications is the most common way to use geofencing. In this approach, a geofence is used to send notifications when a user enters, leaves, or stays in a certain area. These notifications can be used in many ways. Some popular examples include:
Send promotional messages with discount codes, offers or seasonal updates
Ask for feedback when customers leave your store, take a flight, etc.
Award loyalty points to regular, returning customers
' Geo-conquesting ': luring customers away from competitors by sending them offers
The passive method: collecting location data
One way to use geofencing that is gaining popularity is to study geofences and gather insights about customer behavior. This involves measuring the number of visits to the geofence, the duration of the visit, and the type of locations visited, among other things. Three examples are:
Tracking the number of visitors and visitor behavior to measure the impact of online marketing campaigns
Creating profiles based on locations visited to allow for better personalization
Retargeting customers based on physical visits with ads, email, etc.
What is the difference between geofencing, beacons and geotargeting ?
In addition to geofencing, beacons and geotargeting are also used for location-based marketing. Marketers can choose to use one or more of these technologies, but it is important to realize that they collect location data in different ways and have different scopes.
Your content is not location-relevant and you switzerland whatsapp number cannot provide additional value to your customers with location-based services
Almost all of your customers are active on desktop
You don't have an app and no plans to develop one
Your IT department is too limited or too busy with other things to implement and manage a geofencing plugin
Geofencing and privacy
Location-based marketing technologies like geofencing often raise privacy concerns among users. Many people are wary of companies having access to their location and phone data.
From a consumer perspective, geofencing can be both useful and worrying. They want information and offers that match their personal interests and needs. On the other hand, it can be scary to think that companies know where they are.
It is therefore good to deal with privacy carefully. If you take the following into account, you will eliminate your worries as much as possible.