Visibility and position of the site in search engines

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Of course, in any case, the resource will be visible to users, but it would not hurt to analyze the visibility of the site in search engines and evaluate the effectiveness of impressions. What does the term effective impressions mean? This is a forecast for a specific link, how long it will remain in the field of view of users for a specific request. But how do you know whether the request is effective or not?

For example, the keyword "computer" will return at least a million responses, but only a few of them will be effective. Most likely, the first three resources will be visited by all users, and las vegas email list the following sites will be visited by those who did not receive the necessary information on the previous ones.

Many times, employees conducted experiments, assessed the popularity of the resource and tried to check how visible the website is to users. As a result, it was possible to develop a matrix of coefficients, based on which it is possible to assess the attention of the audience.

Position number in search results Coefficient
1 1
2 1
3 1
4 0.85
5 0.6
6 0.5
7 0.5
8 0.3
9 0.3
10 0.2
>10 0.05
Not in search results 0
From this table we can conclude that the highest coefficient is received by resources from the first three lines of the issue, they are visited by absolutely all users. Further, the lower the position, the lower the coefficient becomes. All websites that are displayed below the 10th line have only 5% of user views.

These values ​​can be considered an average indicator, they are not entirely accurate. You can achieve good promotion of your site for a low-frequency request without a high rating in the search results. Since the user will view all the proposed websites in search of the necessary information.

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Every resource owner will want to achieve a position not only on the first page, but also in the list of the first three leaders in search results. And for this, attention should be paid to the fact that the website is visible to users. But why would you need to increase the visibility of the site?

These actions are aimed at increasing visits and, accordingly, attracting new customers. But there may be some problems here, including: resource quality. It will not interest the visitor and will not be able to compete with other websites if it does not have high-quality design and content.

Increasing visibility will not be successful if there are problems with the technical side and external optimization, all issues should be taken care of in advance.


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Website Visibility by Requests: Basic Concepts
For those who are familiar with semantics, you know that there are three important things in SEO promotion:

Frequency. Displays the number of requests for a specific key phrase in the search bar. With a high frequency indicator, there is a higher probability that users will visit the web site when it is among the leaders in the search results.

Conversion. A percentage indicator that reflects the ratio of website visitors who took an active action to the total number of visits.

Competition: user queries compete with each other. Competitiveness of queries implies all the costs to get into the TOP of the search results for a certain key query.