#UX Writer. Writing Microcopy That Converts by Alice Morrone
cover ux writer alice morrone book digital marketingWho is Alice Morrone? Chief Innovation Officer of Leroy Merlin and founder of Digital MasterMinds, pioneer of web architecture since '99 that maximizes User Experience through growth hacking strategies.
Have you ever stopped to think about how useful the writing on the buttons and the texts of the links that guide you inside a website are? Beyond the Alps, the UX writer is code number of philippines already a very established figure, and is the one who designs the user experience of a site through microcopy activities .
The purpose of this book is toobjectives that a good UX writer must have to choose the right CTA that then leads to the final conversion. Everything else is full of examples and analyses of important e-commerce and sites such as Google, Diadora, H&M and many others. This profession goes beyond copywriting, it is a branch that should be fundamental for an e-commerce and we hope that Italian entrepreneurs will also become aware of it.
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Growth Hacking Mindset – There is no innovation without experimentation by Raffaele Gaito
growth hacking mindset raffaele gaito digital marketing book coverWho is Raffaele Gaito? In the time he doesn't dedicate to becoming Batman, he is a digital entrepreneur and trainer. He has collaborated with several Italian companies such as Mailup, ConTe.it, Enel and many others.