Have To Watch This? How Long Is This?” Give Those People An Alternative Way To Access The Information. This Is Especially Important In Informational And How-to Videos. Offer A Transcript And Include Time Stamps So People Can Jump To The Parts Of The Video Most Important To Them (Lynda.com Is A Great Example). Add Captions And Audio Descriptions To Help Not Only Visually And Hearing-impaired People To Watch With The Sound Muted (Imagine People Around Sleeping Babies, On Public Transportation, Or In A Multi-person Home Office Without Headphones).
Make Sure Your Audience:wants To Watch Videoshas Sufficient indian mobile numbers list Bandwidth To Watch Videosknows How To Use The Video Player Successfullycan Access The Information In The Video In Other Waysunderstands The Language In The Video (Or Translate To Their Native Language)handpicked Related Content: How To Create The Right Video Experiences For Your Brandbe An Accessibility Leaderin The United States, Organizations That Receive Government Funding And/or Offer Public Accommodation May Be Required To Have Accessible Websites. Recent Court Rulings Indicate That The Americans With Disabilities Act Can Be Applied To Websites Of Private Companies As Well (See Gil Vs.
Winn-dixie Stores Inc).in The Long Run, Accessible Websites Will Become The Standard. For Now, Being A Leader On Accessibility Benefits You By Broadening Your Reach To As Many People As Possible. Who Doesn’t Want More People Consuming Their Content?a Version Of This Article Originally Appeared In Chief Content Officer Magazine. All Tools Mentioned Are Suggested By The Author. If You Have A Tool To Suggest, Please Add In The Comments. Get Every Monthly Digital Issue Of Cco Magazine When You Subscribe Today!cover Image By Joseph Kalinowski/content Marketing Institutemelissa Egglestonmelissa Egglestonmelissa Eggleston Is A Content Strategist And Ux Specialist.