Use general keywords in the right context

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Increasing a website's ranking is essentially different from advertising in a newspaper or a note on a bulletin board. At first glance, everything is clear, but most website owners believe that it is enough to increase the number of clicks or impressions. Internet strategists try to reach more users, buy premium placement, use high-frequency keywords, but still do not get the desired result. It is not enough to know the frequency of requests in Yandex. You need to get profitable transitions from interested users, even with a small number of impressions.

Some key phrases in the wrong context buy weight loss leads and their analysis:

Computer. This keyword is incorrect for a site offering computer repair services. It misses the core purpose of the business.

Car repair. This keyword is too broad for a business that repairs specific makes of cars. You need to include them in the keyword phrase to attract potential customers.

Buy an apartment. If the developer wants to sell only a small number of apartments, then the specified keyword will bring too many users to the site.

Makeup. If the salon mostly provides other services and makeup is not very common, then such a keyword will bring very few potential clients.

When choosing keywords, you need to remember one golden rule - try to think like your potential client. Assess their needs and desires. Always be specific, but in moderation.

Don't use very narrow keywords

Some overly responsible advertisers do everything to make all search queries in Yandex as specific as possible. Narrow keywords include phrases that include more than four words.

Using narrow keywords

Let's give examples of such requests:

The best plumbing repair specialist in Moscow.

Inexpensive women's sports sets for fitness.

Each of these phrases is relevant if we are sure that the user is looking for what he needs in this way. For this approach to promotion to work, you will have to select thousands of narrow queries in a specific direction. This can create significant difficulties for small businesses. Problems will arise not only in the context of SEO optimization. Difficulties may also arise with the sale of products and services, since their line also needs to be expanded. Experts advise not to focus on very specific key phrases. It is better to simplify them by removing insignificant words.