This is why it’s so important that your software be as intuitive and user accessible as possible. The more you can do without the aid of a platform consultant or tech team, the better.
Marketo
Marketo is notoriously difficult to navigate. The design is dated cambodia phone number and it’s a regular complaint of many users (just scout the forums) that the interface could be much more accessible to new users.
HubSpot
On the flip side, HubSpot’s reputation as an incredibly intuitive platform is well known. With lots of visuals such as graphics and nice white modern space throughout, it’s hard to find an issue with the UI.
Pardot
The Pardot in Lightning app is built seamlessly into the Salesforce system so the experience is totally familiar. It allows users to continue working as they normally would inside the same interface.
There is, of course, still the original interface which we love. However, to take advantage of all of the new features that Salesforce delivers regularly, it’s best to opt for Lightning.
Summary
Marketo
Difficult to navigate
Outdated design
HubSpot
Intuitive platform and easy to use
Very visual and great UI
Pardot
The new Pardot in Lightning app makes the experience seamless and familiar within Salesforce
The choice to use the original interface although not advised
Training/Available Resources
Last but not least in our criteria for an excellent marketing automation software, is the training and resource available to support teams as they implement and manage activity.
Marketo
Users of Marketo can find help in the Marketo Nation Community, which is where other users can help to resolve queries and issues you might be experiencing. This is a good place to self-serve your problems but may not always result in the right answer for you.
If that’s the case, there is some Marketo documentation online but this is fairly limited so you may find yourself creating lots of support cases.
HubSpot
Free resources are something HubSpot does very well. The HubSpot blog is full of marketing theory and practical help for marketers and sales reps alike. They also offer free certifications in Inbound Marketing and other topics.
However, if you need more tailored and technical support, this is actually a paid service.
Pardot
Like Marketo, Pardot users have access to a Salesforce Trailblazer Community which can often help to resolve issues that others have also experienced.
Not only this, Pardot users are well known as ‘Trailheads’ because Salesforce provides entire training programs and certifications on their Trailhead site.
For those who prefer the highest level of support, there is the option for a Premier Success plan, which is more extensive than the Standard support.
Alternatively, you can ask a consultancy like us!
Summary
Marketo
Marketo Nation Community, a self-serve community
Documentation online although this is limited
HubSpot
Free resources available on the HubSpot blog
Free certifications
Paid support available from HubSpot
Pardot
Salesforce Trailblazer Community
Trailhead
Pardot Premier Success
MarCloud blog
MarCloud Consulting!