You should definitely pay attention to this
The 2018 FIFA World Cup is an event organized by FIFA (Fédération Internationale de Football Association), the world football association. However, FIFA does not operate as a non-profit organization, as one might think. FIFA's goal is not just for everyone to have fun, but as a large corporation it wants to earn billions from the marketing of the commercial rights. Many of the marketing rights in connection with the 2018 FIFA World Cup™ are held by FIFA and they know how to protect their rights.
Therefore, you should avoid displaying the official emblem, the trophy or the mascot, Wolf Zabivaka, without appropriate licensing.
Furthermore, FIFA has also protected some terms related to the World Cup, such as:
2018 FIFA World Cup Russia
FIFA World Cup
COPA 2018
COPA MUNDIAL 2018
RUSIA 2018
RUSSIA 2018
2018 World Cup
You may not use these terms for advertising oman number dataset purposes without a valid license. The protected brand name may not be used in connection with your own products, e.g. RUSSIA 2018 Tablet. In principle, the impression may not be created that this is a sponsorship or other connection to FIFA. You should also not imitate products from FIFA or its sponsors. However, you can still advertise with reference to the World Cup, for example: "20 percent discount on all football boots during the World Cup" or "For every goal scored by the German team, there is a 3 percent discount on the entire purchase."
Further information on World Cup advertising can be found, for example, at the Munich Chamber of Industry and Commerce .
By the way, you should also refrain from giving away tickets for the World Cup. Only major sponsors have this right.
We are sure that you will be able to put together a great campaign for the World Cup despite the many restrictions. If you have any other suggestions, we and our readers look forward to your comments. Get through the football summer safely and without any problems!
About the author:Sophie Schneider
Sophie Schneider
Sophie Schneider has been Marketing Manager at AGNITAS AG since 2017. The media management and economics graduate regularly writes blog posts on the topics of email marketing, campaigns, law, security and everything else that interests our readers. Sophie also looks after our social media presence and the trade fair and event area.