Data published by YouTube for the press show impressive figures: one billion hours are played per day on this platform, a number that exceeds the hours we spend on Netflix and Facebook combined.
Over 2 billion users worldwide in 80 number code philippines languages .
We shouldn't be surprised.
It is remarkable that more and more people are educating themselves, entertaining themselves, consulting information, discovering music and even watching news through YouTube videos.
This has made it the most important search platform after Google, and it is also an effective tool for creating valuable content that attracts millions of users and helps promote and increase sales for businesses that know how to use it.
YouTube sales strategies to facilitate the purchasing decision
As consumers we like to do our research and look for social proof before making the final purchasing decision .
We seek to maximize our investment, even if it means buying a €9.00 cable, and we turn to online reviews or a video tutorial on YouTube.
An elaborate and sophisticated commercial or advertisement is no longer enough. We want to see and hear the opinion of other people who have used it before or know about the subject and who can answer our questions (objections) that stop us from paying for the product or service.
Likewise, this purchasing decision is directly proportional to your customer's trust in your services, brand or products.
My YouTube strategy to get profitable clients
In my blog and YouTube videos, I suggest that a key type of video for customers to increase their trust in a business or brand is a video in which a human appears sharing knowledge and helpful information about a specific topic related to their business.
In the blog I mention: ““if on the contrary you make videos that are different from those of your competition (typical promotional videos), where you appear, a “real” person, a human with virtues and defects and you give advice, you will be teaching something new, real help and, therefore, something that will serve the lives of your potential clients.