relevant and optimized content

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According to your product or featured features
To support your product or feature with blog posts, you can start generating content around any specific user problems or benefits you've identified earlier in the product or service feature development stage.

A good practice is to address each phase of the consumer journey with .

Start from the pre-consideration stage and make sure to guide your reader all the way to the decision stage, which can happen on another channel rather than in a blog post.

Make sure to also interconnect your blog posts so that the gansu mobile database buyer’s journey isn’t interrupted.

According to trends
If your blog posts are geared toward a news channel, you should post articles on trending topics as quickly as possible.

Tackling trends doesn't allow you to create a content plan for a specific time period, but you can always generate evergreen content in the background to support your online visibility.