I know how much that’s based on

[sumonasumonakha.tu]

Byron: It is. One of the components to that feedback is recognition and the New York Times did a really interesting study about this and it turns out as I mentioned earlier that people really want recognition fortheir accomplishments, which can be part of the feedback loop. That’s quite interesting. They appreciate recognition more than monetary reward which is really interesting. Peçanha: There’s this technique I don’t know if I agree with that but it’s a common one. It’s called “the sandwich.” When you say something positive then you do something negative and then you do something positive again.


L’ve read that so many times. Last time I read that was in a book called the Culture Map, about email list providers in germany different cultures around the world and it said Americans love that sandwich part. Byron: Interesting. Peçanha: Americans love sandwiches in general, right. Byron: What are your favorite sandwiches? What’s your favorite sandwich? Peçanha: Like, literal sandwich? Byron: Any kind of sandwich. Let’s define a sandwich with bread and something in the middle. Peçanha: Bread and something in the middle.



Have you ever been to Katz delicatessen in New York? Byron: No. Peçanha: It’s really good. It’s basically roast beef, like this pile of roast beef and pickles. It’s really, really good. Byron: That’s awesome. Peçanha: Everything from delis are, right? Byron: That’s cool. Peçanha: What about yours? Since you’re asking the question. Byron: You’re asking? Without a question, lobster roll. Peçanha: Lobster roll, ok. Byron: More specifically Maine lobster roll. Peçanha: You have to go to Maine to get one? Byron: Well, I think so I mean we can, you know, that’s a story for another day, but you can ship Maine lobster, I think, anywhere, maybe in the world.