The article answers the questions:
How to create a Facebook ad yourself?
How do I create an ad on Facebook Ads?
How to set up an advertising campaign in Facebook Ads?
Contents:
What is Facebook Ads?
Creating your first ad
Choose your campaign objective
Define your audience, ad placement, budget and schedule
Configure your ad type
Publish your finished ad
What is Facebook Ads?
Facebook Ads is an advertising system that allows you to broadcast ads on Facebook . It is available to everyone - regardless of whether you are an individual or a large brand. FB Ads is also free and you do not pay extra for using the manager - which is what many people are afraid of. The manager is built into our Facebook account and does not require, for example, additional activation. Facebook Ads allows you to display ads to Facebook users . Ads are broadcast in various forms, such as posts, video posts, graphics or advertising banners. We can also decide where our ad will be placed and who it will reach.
Facebook Ads
Effective advertising can attract new customers to your company (source: Facebook)
Setting up a Facebook ad is quite simple, and creating one can take a few minutes. An invoice is issued for the ads that have been broadcast at the end of the month or after exceeding the amount we have set. We can pay it, for example, using a payment card or PayPal.
Creating your first ad
We need to start creating our ad by going from the service to the ad manager . We can do this in two ways. The first is to use the "Create" button on the top bar and select the "Advertisements" option. The second way is to select the "Advertisement Management" option from the top right menu. Both options will take us to the ad manager , where we need to click the "Create" button or start creating an ad, if the wizard itself takes us to the beginning of filling out the form. We have 3 sections to fill out - Campaign, Ad Set, Ad - and each subsequent selection will result in slightly different ad creation options in the subsequent sections .