When your audience's intention is to learn

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The intention
You need to understand the intention that your content needs to achieve.

Sometimes it's as simple as taking the time to research existing content that's available and working for your competitors on the same topic.

Our guide on how to identify search intent is a good place to start. It can help you understand the concept in detail, as you need to determine what your audience wants from the piece of content you're creating. you'll typically need to create long-form content. But if they're looking to be entertained or stay up to date with the latest news, short-form content is a better option.

Understanding intent before you start creating content qatar mobile database is an important, yet often overlooked, step.

The competition
If you're creating content to rank in search results, or if you're looking to generate traction on social media, you need to know who you're competing against. You also need to analyze what's working for your competitors.

To compare content for search engine ranking purposes, you can use SEMrush's SEO content template tool that will help you analyze which pages are ranking. You'll also be able to see the word count goal. Think of it as research, but keep in mind your intent and goals.