Therefore, video creators receive payment not for the fact of ad impressions or clicks on them, but for views of their videos. This happens according to the following scheme:
The platform receives a certain amount for ad impressions in the past month for a specific country;
The resulting amount is divided by the total number of shorts impressions in this geo;
If a music track is used in some of the videos, half of that portion goes to pay for the license. If two tracks, then two thirds, three tracks - three fourths, etc. For example, if a track is used in 40% of the videos, 20% of the amount received is spent on the license;
A specific author receives a share of the total amount in proportion to views;
Of this share, 45% goes to the author as income.
Example: in Estonia, “shorts” got 100 million views and $1,000 to pay for advertising through AdSense. 20 million of them used a licensed track, so 10% goes to cover the music license. That leaves $900. Author X’s video got 5 million views, or 5% of the total. As a result, he is entitled to $45 out of the 900. Of the $45, the system takes 55% for itself, leaving the author with 45%, or $20.25.
To make money with AdSense advertising, you need to:
Create an account NOT in Russia;
Accept the monetization module;
Post videos that do not fall under the types of content twitter data that are restricted from monetization;
Don't cheat views.
In addition to advertising, revenue is also generated by views of videos by users with a YouTube Premium subscription.
You need to apply and accept the monetization module even if long videos on your channel are already connected to it. To connect to the module, you need to have at least 10 million views of short videos in the last 90 days. The channel itself must have at least 1,000 live natural subscribers.
What is the Shorts monetization module in simple terms?
The monetization module is a program that includes you in the list of authors between whom the income from advertising will be distributed. For this to happen, you need to go to the “Channel Monetization” section, go to the “Advertisement in the Shorts feed” tab and click the “Enable” button.
After enabling the module, your shorts will start to be monetized if they meet the content requirements and the channel itself has not been caught in boosting views, violating copyrights , or other illegal activities.
Requirements for content in shorts format
From a technical standpoint, short videos must meet the following parameters:
Vertical orientation 9 by 16;
Resolution from 720 px;
Video file format - MP4 only;
The video duration is up to 60 seconds.
This is why it is much more convenient to upload short videos through the YouTube mobile app than through the desktop.