Google for Jobs shows the content of a job page directly on its own search page. Only when someone applies for a job is he directed to the company page. Google places the best jobs at the top of the search results. Not the best paid or best optimized jobs, that is.
Although… You can indeed optimize your vacancies for Google for Jobs. Not by peppering your text with even more keywords, but with technical tweaks.
With microdata to the top
Google structures and labels information, and matches it to search queries. By labeling vacancies by location, education level and sector, Google wants to improve that match. This labeling does not happen automatically, you add microdata to your vacancies for this. This ensures that Google includes the specifications in the search results. If you do this well, it will probably be quite easy to obtain that top position in Google for Jobs in the beginning. Below you can read how that works.
Can Google scan your page? Make sure you have an account with Google Search Console and your website is registered. Check whether Google is allowed to see the URLs of your vacancies. It is also uk whatsapp number important that you do not find the following in the source code of your page: <meta name=”robots” content=”noindex” />.
Google for Jobs reads the specifications of your vacancy via microdata. To do this, add JSON script to your source code, with the specifications that Google understands. Here you can find a list of all mandatory components .
You can see per vacancy directly whether your vacancy produces errors via Google's tool . The tool immediately indicates what you need to improve. Three days after you optimize your vacancies, the changes will appear in the Search Console.
Preview your vacancy in Google for Jobs via the preview button. Not happy with the looks? Then you can adjust it in your script.
Google for jobs
After Google, also Facebook Jobs
Facebook is also taking an unexpected step on the job market with Facebook Jobs. The company has already rolled out this new feature in the US and Canada, but it is not yet known when it will also be available on the European market. With third-party software, companies can add a job tab to their company page on Facebook. With this, Facebook, with its 1.79 billion monthly active users, is directly competing with LinkedIn. An interesting step, because by infiltrating the Facebook news feed with job vacancies, the boundary between work and private life is becoming even more blurred.