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Choosing a strategy
Pay attention to the pool of works that the contractor offers. This may be a basic set or individual solutions for your project.


For example, you have an e-commerce project, and the potential contractor does not specify that it is necessary to work with SEO tags. Most likely, you received a standard set of works for any project


The type of site influences the choice of promotion ukraine consumer email list strategy and methods of attracting traffic. For example, a multi-page site may require optimization of each page separately. A blog with a simpler structure may have a general approach to optimization.

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Check the agency
What to look out for:

Presence in ratings. Presence itself can be bought, pay attention to the projects presented on the sites.
Availability of certified specialists.
Feedback from clients. Request contacts of representatives of companies with whom the agency has collaborated. Projects on similar topics are of particular interest.

TOP-10 for target queries

Pay attention to how the company itself feels in organic search - how the contractor promotes its own website. Getting to know the team before the start of the project

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Getting to know each other before the start of the project will help establish contact, discuss project details, clarify expectations and goals, and ensure their professionalism and experience in the niche.


Found a relevant case from an agency? Ask for a meeting with the team that led the project. Make sure that the experience is real and the team knows about the specifics of promotion in the niche. Relevant experience gives an additional advantage, but is not a guarantee of repeat success.


Record expectations
Before you start, discuss and record in writing:

what and by what date do you expect to receive;
by what parameters will you measure efficiency;
which areas have the highest priority;
what goals do we track in Yandex.Metrica;
how often you will communicate and in what format will reporting be provided;
what will happen if growth stops or does not occur.