Unfortunately, it is still common to find Information Technology companies with this behavior, which invest little in Marketing and which do not fully understand their Customers, their motivations and purchasing process.
Combined with this lack of knowledge and poor alignment between teams, several myths or misconceptions about Marketing and Sales can emerge. Debunking these false assumptions is the first step to aligning Marketing and Sales and developing your business.
We want this to be the starting point for developing a Service Level Agreement (SLA) between Marketing and Sales.
This article is just a summary. Access the full e-book Marketing and Sales Alignment: Myths and Truths
To invest in Marketing you need to have an internal team
The obligation to have an in-house team to conduct marketing actions would be a barrier – if it were true. There is a lower cost option and, potentially, with better results too: hiring marketing agencies specialized in your field .
Any action is better than doing nothing.
On the opposite side of the first myth is the idea that “any Marketing is better than none”. In fact, isolated Marketing actions can lead to a waste of financial resources and time. It is recommended that all your Marketing actions are integrated into a more comprehensive Marketing strategy, in order to contribute to achieving specific objectives.
I'm a technology professional, but I'm not qualified to sell
If you think that it is the lack of “natural talent” and/or experience that is causing poor results, you are believing a myth. The reality is that there is no one better than your company to talk about your product or service – what you really need is a Digital Marketing plan aligned with a Sales team.
Marketing is very expensive
Do you think that Marketing is too expensive for you? Then it is because you are considering the wrong Marketing actions, such as advertising in traditional media. Today we have a wide range of options at affordable prices even for micro-businesses: social networks, blogs, PPC, video platforms – above all, focus on the Inbound Marketing methodology .
My company is too small to invest in Marketing
Marketing allows you to get to know your audience better and outline action plans based on the size of your company or geographical restrictions. We would also like to add that Inbound Marketing, due to its methodology, allows you to measure results and, therefore, analyze which actions are most appropriate to the size of your company. Therefore, regardless of size, all companies have the possibility of expanding their reach.
I need a big team
Marketing is a journey full of possibilities. The size of your team should not affect the success of your marketing efforts! A smaller team can work on smaller goals and, as the team grows, expand the goals. Alternatively, you can always work with a partner agency to be your right-hand man.
Compared to traditional marketing, digital marketing is easy to execute
It may seem easier and more accessible at first (when creating saudi arabia companies email list posts on social media and blogs or producing ads for various digital channels). But, just like traditional marketing, digital marketing is only effective if it follows a strategy aligned with specific objectives.
Quality content sells itself
Having quality content is a great idea. But it’s not enough on its own. No matter how good your content is, it depends on being distributed through the right channels to reach the right people, that is, distributing your content on the channels where your personas are .
Digital marketing is just a fad
Digital Marketing was born naturally with the Internet. Does the Internet seem like a fad to you? We can no longer imagine life without the Internet: maps on our mobile phones, e-banking, remote conferences and even online government services! In short, as long as the Internet exists, Digital Marketing will not disappear.
All salespeople are good communicators
What if we told you that the main quality of the best salespeople is not knowing how to speak, but knowing how to listen ? Listening to your customer carefully is the first step to making a proposal that meets their needs and pain points.