How to collect keywords for branded queries

[subornaakter20]

"Guerrilla" strategy
In other words, we do not act openly when promoting a brand, but indirectly, and absolutely legally. For example, we use partnerships to confirm the high quality of our products, but we do not provide any links. As a result of "guerrilla" tactics, we simultaneously achieve three goals:

we advertise the brand through the mouth of an authoritative expert whose opinion is listened to by consumers;

we encourage users to search for branded queries;

We make the brand more attractive to christian churches email list search engines.

A popular blogger with several million subscribers can tell a huge audience about the benefits of your brand. Particular attention should be paid to the naturalness of advertising, its ease and the absence of direct links to your site.

Offline Marketing
It is also necessary to increase brand awareness outside the Internet space, using old proven methods – distributing leaflets, publishing paper directories and catalogues, placing banners on busy streets.

The most effective is considered to be brand promotion as a result of systematic work, combining various methods. In addition, the mistake of many companies is that active attention to the trademark is carried out only at the very beginning, and then marketing activities gradually fade away. Such tactics will not bring significant results and may even be negatively perceived by search engines.


To collect key phrases, you can use special services, or do it manually.

When collecting manually, the brand name is entered into the search bar, and hints and phrases from the “search for together with…” section are collected.

Search suggestions are frequently used queries that have the same first letters or words as yours.

Recommended articles on this topic:
Marketing Tips: How to Show That Your Product is the Best

9 Types of Customer Loyalty Programs

Sales Triggers That Have Never Failed

Next, search phrases from your semantic core that contain the brand name are used. You need to follow each prompt and analyze all the links in the search results. This will help you understand what users think about your company, and how authoritative media outlets respond to the brand. As a result, you will collect enough information to determine whether there are any problems and identify ways to solve them.

For convenience, a table is created in which keywords and landing pages to which links lead are entered.

This data is not enough for deep processing of pages; the manual option does not exclude errors, which reduce the efficiency of key collection.

Read also!

"Image Advertising: Increasing Brand Awareness"
Read more
Much more effective is the use of specialized SEO services, for example, Serpstat. Let's see how to work with brand queries using the capabilities of this tool.

The brand name is entered into the search bar of the service and the region is selected. After that, "Keyword Analysis" opens. The report contains full information on your keyword, its frequency of use, cost for contextual advertising, phrase options and popularity in Google Trends. There is information on competitors and traffic distribution by keyword.

How to collect keywords for branded queries

Then we go to SEO analysis, Phrase selection. The list contains all possible variants of the search phrase, frequency and special elements in the search results. Analyze the keys that contain the brand name and export them.SEO analysis

We begin monitoring positions for the collected keywords to track how their position changes and to have an idea of ​​the closest competitors.

Open the "Project List", select the domain project and click on "Track Positions". Here you need to mark the search engines, region and device type. After adding branded queries, set up the schedule and access.