What the Almighty Google Has in Store for Us

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, or Useful Marketing Functionality in the New Web Analytics Service Universal Analytics
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What the Almighty Google Has in Store for Us, or Useful Marketing Functionality in the New Web Analytics Service Universal Analytics
Completo Editorial
Completo Editorial
April 4, 2013
Google announced the new Universal Analytics russia consumer email list service back in November 2012, releasing relevant instructions on the new features within this Google Analytics add-on, but launching it only in beta testing mode for developers. And on March 22, 2013, Google officially announced the availability of Universal Analytics (UA) for all GA users.

Developers are happy to test the new functionality, because one of the main problems of analytics during the boom of mobile devices was the need to distinguish between users who access the Internet from different devices, while tracking “mobile” and “non-mobile”. The behavior of a person on the Internet who uses a tablet for self-education and someone who searches for a product or price on it in a supermarket from a mobile phone is fundamentally different. Therefore, the function of web analytics systems that allows you to form the most relevant offers for different groups of users is in high demand today. According to Roger Avanessian, a marketer at Pricegrabber, such functionality, available in Universal analytics, allows you to determine the graph of customer preferences and create more personalized interfaces that are more likely to meet the needs of different mobile device users, such as online store buyers.