If you have never done so, open a new tab on your number philippines browser, go to Google and search for this: “site:yourdomain.it” (without spaces, without quotation marks and replacing yourdomain.it with your domain). Now that you have seen how this command works, let's use it “in reverse”, with the “-” sign in front, to indicate that we do not want your site's pages to appear in the results. How can we exploit this research? To understand if (and where) your brand is mentioned around the web (excluding your site and various social networks). The research to do is this: “yourbrandname” -site:yourdomain.it -site:facebook.com -site:linkedin.
com -site:twitter.com in this case (in addition to putting the correct name of your brand) also leave the quotation marks. The results you will find will be all the web pages that talk about you. Visit them one by one and check if it is a simple mention (no link to your site has been inserted) or a citation. In the first case, you can contact the owners of the site / blog, thank them for mentioning you, and ask them if they can also insert a link to your site. The advantages in this case are at least 2: you have the advantage that the blog in question already knows you and has spontaneously chosen to cite you you have the possibility to indicate to which specific page of your site you want the new link to point (if you know a bit about SEO you will know how to take full advantage of this opportunity).