Integrate Salesforce with an external system

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Create a creative subject line 2. Setting up pre-headers 3. Setting the sender name and address 4. Consider the delivery date and time 5. Consider data capacity 6. Data cleansing to improve deliverability 3 ways to increase click-through rate 1. Use HTML emails 2. Place your CTAs wisely 3. Subject lines/preheaders are important Understand email open and click rates and implement improvements for the next delivery What is CTR? First, let's talk about email click-through rates.


Click-through rates are the percentage of emails canada telegram database sent out that have links clicked in the text. The formula is as follows: <Email click-through rate calculation formula> (Number of clicks ÷ number of effective deliveries) x 100 (%) = click-through rate In order to calculate the "number of opens," "number of clicks," and "number of valid deliveries" in the above formula, it is necessary to send emails using an email delivery system. This can be done by using an email delivery tool.


What is open rate? Next, we will explain the "open rate" that is covered in the report. The open rate of an email is data that indicates the percentage of emails, such as email newsletters, that were opened by the recipients. It is used as an indicator to determine how many people read the contents of the email. How to calculate open rate The calculation method for the open rate is as follows: <Email open rate calculation formula> (Number of opens ÷ number of valid deliveries) x 100 (%) = open rate It can be calculated as: for example, Number of emails opened: 3,500 Number of emails successfully delivered: 15,000 In this case, the email open rate would be calculated using the formula above: 3,500 emails (number of opens) ÷ 15,000 emails (number of effective deliveries) × 100% = 23.