Once you’ve published a blog post, distribute it on social media or via email. This storytelling builds trust and drives sales.
Here’s one example of a brand using this lead generation strategy: We’ve all come to know and love the BarkBox brand over the years, and part of the reason is their fantastic blog. They speak authoritatively on subjects that appeal to their target audience, as well as sharing funny and heartwarming stories. Their blog answers questions related to the products they sell, as well as helps their target audience take better care of their four-legged friends.
Small-Business-Lead-Generation-Strategies-Connect-With-Blogging
Do keyword research using a tool like Semrush or Ahrefs indonesia telegram data to find highly searched questions that your audience is asking.
Write articles answering those questions.
Distribute your articles through social media, partners, and any other channel you can think of so you get more links back to your website.
8. Build a Tribe on Social Media
Use social media platforms like Facebook, Instagram, and Twitter to engage with potential customers. Post content your audience finds entertaining, informative, and shareable—more shares increase your ‘network effect’ and bring in more leads.
Example: Miles Beckett, the CEO and Co-Founder of the innovative dental care company Flossy, has found success on social media by showcasing testimonials and adding a human element.
“We showcase positive testimonials from our dentists and our customers to show the human aspect of what we do in providing quality dental care at affordable costs. Our dentists convey fulfillment in knowing what a difference they are making, and our customers are appreciative to be able to access oral care in such a convenient way.”
How to use this for your own business:
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