The 2022 Loyalty Barometer Report found that 79 percent of consumers are more likely to do business with a brand because of its loyalty program. This type of program now only keeps customers informed of developments or n saudi arabia phone number ews but also gives them access to early sales and exclusive offers.
The likes of Amazon (paid program through Amazon Prime), Starbucks (free through Starbucks Rewards), and Sephora (Sephora Beauty Insider using redeemable points) have all earned a great deal of success through their innovative loyalty programs—gathering a wealth of priceless consumer insights and data in the process.
Explore: Our guide to the enduring power of customer loyalty schemes
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Last but certainly not least, we offer another swift nod to user-generated content.
Showing appreciation to your customers will encourage trust and loyalty which, in turn, will make your customers more likely to engage with your brand across touchpoints. Devising a contest that generates a buzz and gets your followers and customers involved can go a long way to raising brand awareness. Take Chipotle's 'Lid Flip Challenge'.