Sales activities are highly personalized

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Specific internal support systems include the following, for example: Hold regular in-house study sessions to give lectures on how to use MA Establish a specialized department for MA operations to accumulate knowledge within the company Share with employees the support content available from MA providers and create a system that allows everyone to use it If you establish a follow-up system within your company, you will accumulate knowledge about MA and be able to operate it independently in the future.


Continue to improve through the PDCA cycle When bangladesh telegram database using MA, it is important to go through the PDCA cycle to identify issues and improvement measures, and then use them in the next measures. With MA, you can visualize the process from acquiring potential customers to handing them over to the sales department as shown below. A potential customer downloads product information ↓ Your company sends a thank-you email ↓ Useful information such as "product implementation cases" is periodically sent via email ↓ A potential customer who is interested in the product participates in your company's webinar ↓ A potential customer who is now more interested in the product is handed over to the sales department If you can clearly understand this process, it will be easier to make decisions such as, "The rate at which emails lead to webinars is low, so we should revise the content of our deliveries," or, "The conversion rate for potential customers is low, so we should revise the criteria for handing over to sales.


" Let's use MA to solve manufacturing marketing issues! Let's use MA to solve manufacturing marketing issues! The manufacturing industry faces many marketing challenges, such as "not having enough time to approach new customers" and "sales activities are too individualized." In particular, in the manufacturing industry, which is said to be suffering from a labor shortage, it is important to solve these marketing challenges and increase sales while improving business efficiency. However, even if we use the term "marketing issues" in general, the specific content will differ depending on the phase.