Minimum cost for placing an ad on Yandex Maps: 5,700 rubles – that’s up to 1,000 clients australia whatsapp number per month. Optimal budget for placement on Yandex Maps: 13,200 rubles – up to 2,300 clients per month Maximum budget: 30,900 rubles - up to 5,400 clients per month Evaluation of effectiveness When analyzing the effectiveness, the main task of the specialist is to determine how successful the placement was.
Statistics in your personal account can answer this question. But there are also additional options for how to evaluate: 1. Analyze the metrics 2. Embed UTM tags into all ads and landing pages to track traffic 3. Calculate conversions. To work with any advertising tool to evaluate the effectiveness, you need to set aside 2-3 months, including placement on maps.
If this tool does not work, then you need to change the strategy. Conclusion We found out that it is quite easy to advertise on Yandex Maps. All that is required is: a Business account and a link to the advertised company. To successfully pass moderation, you need to provide a full set of required documents, which includes a lease agreement and a video recording.
Advertisements can be with priority and branded placement, which will allow your organization to rise higher and stand out among competitors. Also, do not forget about banner advertising - it can be presented in 6 variations. Particular attention should be paid to creating a company card. All data must be filled in. Make sure that the contact number is correct and working links to social networks or a website are added.