"But Chinese companies are in no hurry to implement eSIM

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According to him, the main driver for further increase in the use of eSIM in Russia will be smartphones and consumer devices for smart homes, such as video surveillance cameras, speakers with a built-in assistant. "The restraining factor was and is the regulation. Traditionally, the process of issuing SIM cards to subscribers netherlands cell phone number list occurs through communication stores or electronics stores. Russian legislation requires identification of the operator's subscriber by passport or a document replacing it. And how to identify embedded (i.e. eSIM) SIM cards? In addition to smartphones, with which everything is more or less clear, they can be in watches, lamps, household appliances. Regulation should be brought into line with market trends. Due to the above factors, the growth of eSIM use in Russia will be lower than in the world as a whole. There are other restraining factors. The use of eSIM in smartphones implies close cooperation between the operator and the device manufacturer. However, companies such as Apple and Samsung left Russia after the start of the SVO. Thus, the use of devices from these vendors with eSIM in Russia will be problematic," says Vadim Plesskiy.

According to him, sales of Chinese manufacturers are growing rapidly in Russia, and the Chinese company Xiaomi has taken first place in terms of sales in units, confidently overtaking Apple and Samsung.
in their smartphones. Juniper Research analysts believe that the trigger for the transition to eSIM was the release of the Apple iPhone 14, which only supports eSIM, and predict that other companies will follow suit. However, in 2023, this will have a minimal impact on the Russian market. Apple has left Russia and, even taking into account parallel imports, is losing share. Chinese companies will set the tone on the Russian smartphone market this year, and they are in no hurry to implement eSIM," he is sure.