Yes, innovation means sticking your neck out above the parapet. Innovators always have to deal with disbelief, lack of understanding and a limited view of the possibilities. Do you let that guide you and slow down the innovation? Or do you stand firmly behind your vision and dare to do what it takes to get that vision on the market? Dare to swim against the tide. With courage and action you will eventually make it happen.
4. Make mistakes
“By seeking and blundering we learn”, according to Goethe. This could not be more applicable than to an innovation process. Making mistakes is possible. In fact, the mistakes in the process provide the most valuable insights to shape and sharpen the process even better.
5. Partner where possible
Breaking open markets without partners? Think again! Without partners, your innovation will not lead to a market with winners. Don't just show what you can do for the parties in the market, but also partner with them! Find partners with complementary capacities, make use of each other's knowledge and skills and work together where practical. Win-win!
Companies also do not last forever. The more you dare to think in temporary structures and collaborations, the more flexible you remain. It ensures that you can switch quickly and that your brazil whatsapp number list innovative power is greater. Innovating also means daring to let go when it is time to do so.
The housing market as an example
We saw opportunities in the housing market. An offline world in 'bricks and mortar' where the buying process is difficult to connect to the online world. A world in which the consumer is currently not central, but a consumer cannot work around the current process either. We thought: why don't you just buy a new house in a webshop? Relaxed service provision from your armchair. Because aren't you really helping the customer with that?
Competitor or partner?
With a new concept – a webshop for homes – you have the dolls dancing, as we noticed. Purchasing and sales advisors initially think: “Hey, you are selling something from us, what are you doing to me?!” Until they realize that 'a platform' does not sell a home, but serves a customer and connects consumers and service providers. And not only that. It turns out to be an excellent lead generator for that same broker. With these kinds of innovations, it is not only the customer, but also the market that also has something to gain.
“But it has been like this for a long time”
A market with an unfavorable image and difficult sentiment. You often hear: "Real estate agents only talk" or "financial advisors fill their pockets" and "buying a house; it's all so complicated...". Recognizable as a home buyer? Things have been going the same way in this market for a long time. So the market excuses the fact that such a process takes so long, that you have to interact with dozens of different parties and that far too much has to be arranged and organized offline (it's 2018!).