Asymmetry, in fact, is the bait. This technique indian mobile number does not work if you expose 3 of your products or services of increasing value at a proportionate price. The goal of this marketing strategy is to push the consumer to buy the more expensive product. The impression you want to give, in fact, is that a product is available with higher quality but at a slightly higher price. It's about perception, or, as Mithun calls it, irrational behavior. The addition of an available option with these features, in fact, can influence consumers' choice in a subtle way. The decoy effect test conducted by Professor Dan Ariely on his students at MIT Dan Ariely, a professor of psychology and behavioral economics at MIT, asked his students to choose a subscription to The Economist magazine from the following: Web ($59) Paperback ($125) Web & Print ($125) Faced with this choice, 84% of students opted for the third subscription.
They thought that this offer was the best in relation to the price. In the second test the professor eliminated the second option (the bait): Web ($59) Web & Print ($125) In this case, only 32% preferred the more expensive subscription. The cheapest product, in fact, was rated as the most satisfying purchase. That it was enough to insert a decidedly unprofitable option to change the perception of potential customers. At the same price ($125) a subscription was offered that also included the web version (valued at $59). Apple also uses the decoy effect decoy effect apple iphone 13 Today, if you want to buy an iPhone 13 online, you can choose between 3 different capacities.