And remember, we can afford to lose an account, but we can't afford not to be in the pre-purchase conversation.
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You've probably heard us all saying: We need to generate value. But how do we do it? There's not much written about that.
The formula that works for us at the agency is: knowing the client very well mobile phone saudi arabia mobile number directory to become their guide during the purchasing journey, and through this gaining their trust and choice.
It sounds very easy, but we know very well that it is not that simple. Let's materialize it in an action plan:
An important point is the concept of acting on the areas of influence.
There are a lot of things that are out of our control and that we worry about on a daily basis, such as the Coronavirus, what competitors say or do on LinkedIn, the macroeconomic context... These are things that are happening without us being able to take action on them. Therefore, it is worth concentrating on those things over which we do have control.
To do this, we must reformulate ourselves:
I can't control the Coronavirus. But I can turn it into an opportunity by rethinking it. How can I take advantage of this moment of isolation to make my brand better known? Or to make my messages reach more effectively. That way I can turn it around and put it in an actionable way.
Then there are other things that I do have a lot of influence over, but we don't pay as much attention to them because we are solely focused on selling.
It is advisable to stop the ball at this point, think before acting and work on these areas:
B2B sales in times of pandemic: Tips to move forward in the new normal
Therefore, in this context it is worth considering the need for an agile approach to sales, so that we can research, test, measure, analyse results and readjust in a continuous loop:
Agile Marketing
And the best way to achieve this is by working as a team with Marketing, in a dynamic that allows us to enrich the knowledge we have about customers and strengthen our value proposition in an unexpected context like the current one.
Perhaps we should all rethink what it is that makes us unique and useful, because our lives have changed a little in recent months.