Marketing automation can be used in different situations: saving time and philippine whatsapp number productivity, building loyalty or even customer acquisition. For each of these objectives, there are suitable tools to automate different tasks.
Now you need to know which tools to turn to in order to gain maximum efficiency.
Here we go!
Summary
The different objectives of marketing automation
Before you start looking for the perfect automation tool, it is important to know the different objectives of marketing automation in order to visualize which one(s) are right for you.
We easily notice 4 major objectives:
Manage your different contents
Marketing automation aims to promote, organize and make accessible the content you produce.
Automation allows you to increase your visibility by ensuring that your leads and prospects have access to your content at the right time, depending on the stage they are in the conversion funnel.
Generate qualified leads
By setting up marketing automation campaigns, you can more easily target your audience while ensuring the qualification of your leads through scoring. These actions allow you to address leads who are really interested in your offer and thus focus on the right people.
Nurture your leads
By being automated, lead nurturing allows you to feed your leads with relevant information, at the right time, in order to move them forward in their purchasing journey. You target the right person, at the right time, with the right content.
Strengthening customer relationships
Marketing automation allows you to track the behavior of your prospects to get to know them better. This allows you to more easily understand their needs and expectations in order to respond to them at the right time, in the right way, with the right tools. Automation will thus strengthen your customer relationship and promote loyalty.
How to choose the right marketing automation tool?
Today, there are a large number of automation tools that can meet different objectives. The range of possibilities is vast and therefore complex, which is why it is important to clearly define your campaign in order to choose the right tool.
The first point, and not the least, is to define your needs. Are you looking for a time saving, a productivity gain, an efficiency gain or all three at the same time? Focus your research on tools that are truly adapted to your business.
Then, we advise you to establish the list of features that seem essential to you in order to make an initial selection.
Finally, you still have to validate a few points:
Can the tool easily integrate with your CRM?
Is it easy to get started? Does the company offer training or support?
Does it comply with GDPR standards?