In the next couple of months, an average price increase of 10% is predicted for all electronics imported to Russia, this is due to the growth of the exchange rate, noted the major electronics supplier GC "F+ tech | Marvel". How much the price on the shelf will increase depends not on the product category, but on the specific brand - some manufacturers kept fixed prices for as long as possible, not paying attention to exchange rate fluctuations, and now the cost of their goods will increase significantly. Others recalculated the exchange rate more often and therefore the price of their products increased japan whatsapp resource gradually, which was less noticeable for buyers, the company added.
- From the moment suppliers purchase goods at new prices until they hit store shelves, it takes about a month on average, - said a representative of the F+ tech | Marvel Group. - In the case of large federal retailers, price increases may be postponed for a longer period.
Over the month, prices for household appliances and electronics have actually increased by 5-10%, noted Eldar Murtazin, a leading analyst at Mobile Research Group. They have changed less than the ruble exchange rate, since a mix of devices purchased at both old and new prices, which are about 15% higher in ruble terms, are coming from warehouses to shelves, he added.
- A clear example is the Samsung Galaxy Z Fold 5, sales of which in the Russian Federation start at a price of 190 thousand rubles. A year ago, the cost of a similar model was 160 thousand rubles, while at the start, the dollar prices of the old and new models are the same. The gap of 30 thousand rubles was ensured by the growth of the dollar exchange rate, - the expert points out.
Market participants surveyed by Izvestia were already talking about the fact that by the end of summer, due to the rise in foreign exchange rates, gadgets in Russia could become at least 10% more expensive, back in mid-July.
- If the dynamics continue, then sooner or later purchases and deliveries of goods will be made at the new dollar exchange rate, which will also affect the price in stores. For now, we can make a preliminary forecast that the increase will be 5-10%, - Rasim Lemberansky, director of the re:Store chain, told Izvestia. - For each category of goods and for different brands, the specific moment of increase depends on the availability of goods in the warehouse.
The growth of foreign exchange rates is apparently a long-term phenomenon, so the increase in prices in the coming months will most likely continue, believes TelecomDaily CEO Denis Kuskov. Most likely, this process will be aggravated by the beginning purchases of equipment for the new school year, he did not rule out.
In addition, by retail standards, New Year sales are just around the corner, during which demand grows even more, the expert adds. In such a situation, users will most likely continue migrating towards cheap and high-quality household appliances and electronics from China and the CIS countries, which are now easier to repair in case of breakdowns than Western ones, he concludes.